Key Video Trends Shaping the Future of Employee Engagement
The HR landscape has transformed dramatically in recent years. Between the rapid shift to remote and hybrid work coupled with record high quit and movement rates, HR and internal communications leaders are struggling to attract top talent and keep employees connected and engaged.
Part 1
Why HR and Internal Comms Leaders are Turning to Video
Many employers are attempting to decrease voluntary turnover by increasing salaries, providing additional benefits, and allowing more flexibility — like the option to permanently work from home. To address lackluster employee engagement, organizations are deploying video strategies.
In fact, almost all (93%) of the nearly 200 HR professionals surveyed in our 2021 State of Enterprise Video study believe video content is an effective tool to engage employees.
Part 2
Leveraging Video Across the Employee Lifecycle
Chances are, your employees are already spending a lot of their free time engaging with video content. By providing a similar experience in the workplace, you’ll see higher engagement, which can help lower voluntary turnover rates. engagement, organizations are deploying video strategies.
Video content can be used to maximize nearly every employee touchpoint across the organization through:
- Employer brand awareness – create authentic video snapshots across channels
- Talent acquisition – showcase your diverse culture with footage of employees
- Onboarding and training – help employees get up to speed with immersive videos
- Learning and development – create relatable video clips for on-demand consumption
- Engagement and retention – use interactive video experiences for employee engagement
- Employee empowerment – provide the resources needed to create their own videos
The following employee-facing video content uses were believed to be the most beneficial:
Part 3
Looking Back: Video Creation Pain Points
While video can be a powerful tool for modern organizations, creating it comes with challenges. According to our State of Enterprise Video report, some of the top challenges HR teams face when creating videos were:
Part 4
Looking Ahead: Video Creation Priorities
When asked about their top priorities for the next 12 months, HR professionals mirrored many of their pain points, citing the need to create higher quality videos faster. Respondents also indicated a desire to improve engagement and increase overall video output, including making it easier to host more virtual events on a smaller scale. HR teams’ top video priorities in 2023 and beyond: